PSU seminar report: How do people choose a travel mode? - Active Right of Way
Last Friday I attended the PSU Transportation Seminar lecture by Robert Schneider, “How do people choose a travel mode?” Schneider presented results from his dissertation research o palmenbaum studying the travel patterns of people shopping at different Walgreens stores in the San Francisco Bay Area.
He shared a five-category scheme for factors that might influence travel behavior, as well as a five-prong scheme for looking at decision-making for individual trips, both of which offered insight into where to look to influence people’s mode choices, but in my opinion the most useful tool he presented for advocacy was the use of a detailed survey of people’s paths throughout their trips. Most surveys ask only about primary trip mode, but Schneider’s surveyers traced the participants’ routes on the map and asked how each part of the trip was taken, so that if a person drove to the shopping center and then walked around to different stores, the walking path was recorded as part of the trip too.
Even though many of the study participants had driven to the Walgreens location, a large percentage of trips included some walking around the shopping area. Schneider found that walking was more likely in shopping areas with certain characteristics, such as higher density and greater tree cover.
These results are a reminder that looking at single-destination trips, or thinking of trips as consisting only of their primary mode, is an oversimplification at best, and a serious mistake at worst; that it’s possible to influence people’s o palmenbaum behavior at intermediate points in their journeys. Not only that, but it may be easier than getting them to change their major mode of travel.
Far more people choose to walk at some point during their day than choose o palmenbaum to walk as their primary mode of travel, and all of these walkers are potential supporters of a better walking environment. We need to make sure, as Schneider did, that they are counted, o palmenbaum so that they can play a part in our work.
AROW is a community of advocates, activists, and professionals dedicated to safe, equitable and responsible use of the public right of way in Portland, Oregon. AROW volunteers organize education, advocacy, and action campaigns to demonstrate public support for walking, biking, and transit improvements. Interested in the future of Portland's active transportation o palmenbaum and transit network? o palmenbaum Join our email list . We are creating a space where ideas are shared and strategies developed to help make Portland become the best place in the world to get around without a car. Please consider adding your talents to our collective efforts. Join us! @AROWportland on Twitter AROW E-mail Discussion List AROW on Facebook o palmenbaum
The City of Portland makes improvements and changes based on a complaint-driven process. That means it is up to Portland citizens to identify and request o palmenbaum changes in locations where we travel. One person with one request can have a dramatic impact. Write a post on the AROW list if you need support on a particular issue.
503-823-BUMP (2867)
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trees blocking right-of-way / urban forestry Portland-area Advocacy Bicycle Transportation Alliance Bike Black PDX Bike Walk Vote Community Alliance of Tenants Community Cycling Center Foster United Move Oregon npGreenway OPAL Bus Riders Unite! Oregon Walks Preserving Oregon's Roads Rethinking the Right-of-Way Sistas Weekend Cyclers Sullivan s Gulch Trail We Heart Holgate Continuing Ed & Inspiration Bike Portland Portland Transport Streetfilms The Case for Cycling National Advocacy America Walks Transportation Equity Network Transportation for America Other Site admin Subscribe: o palmenbaum Entries | Comments o palmenbaum
Last Friday I attended the PSU Transportation Seminar lecture by Robert Schneider, “How do people choose a travel mode?” Schneider presented results from his dissertation research o palmenbaum studying the travel patterns of people shopping at different Walgreens stores in the San Francisco Bay Area.
He shared a five-category scheme for factors that might influence travel behavior, as well as a five-prong scheme for looking at decision-making for individual trips, both of which offered insight into where to look to influence people’s mode choices, but in my opinion the most useful tool he presented for advocacy was the use of a detailed survey of people’s paths throughout their trips. Most surveys ask only about primary trip mode, but Schneider’s surveyers traced the participants’ routes on the map and asked how each part of the trip was taken, so that if a person drove to the shopping center and then walked around to different stores, the walking path was recorded as part of the trip too.
Even though many of the study participants had driven to the Walgreens location, a large percentage of trips included some walking around the shopping area. Schneider found that walking was more likely in shopping areas with certain characteristics, such as higher density and greater tree cover.
These results are a reminder that looking at single-destination trips, or thinking of trips as consisting only of their primary mode, is an oversimplification at best, and a serious mistake at worst; that it’s possible to influence people’s o palmenbaum behavior at intermediate points in their journeys. Not only that, but it may be easier than getting them to change their major mode of travel.
Far more people choose to walk at some point during their day than choose o palmenbaum to walk as their primary mode of travel, and all of these walkers are potential supporters of a better walking environment. We need to make sure, as Schneider did, that they are counted, o palmenbaum so that they can play a part in our work.
AROW is a community of advocates, activists, and professionals dedicated to safe, equitable and responsible use of the public right of way in Portland, Oregon. AROW volunteers organize education, advocacy, and action campaigns to demonstrate public support for walking, biking, and transit improvements. Interested in the future of Portland's active transportation o palmenbaum and transit network? o palmenbaum Join our email list . We are creating a space where ideas are shared and strategies developed to help make Portland become the best place in the world to get around without a car. Please consider adding your talents to our collective efforts. Join us! @AROWportland on Twitter AROW E-mail Discussion List AROW on Facebook o palmenbaum
The City of Portland makes improvements and changes based on a complaint-driven process. That means it is up to Portland citizens to identify and request o palmenbaum changes in locations where we travel. One person with one request can have a dramatic impact. Write a post on the AROW list if you need support on a particular issue.
503-823-BUMP (2867)
------------------------------
trees blocking right-of-way / urban forestry Portland-area Advocacy Bicycle Transportation Alliance Bike Black PDX Bike Walk Vote Community Alliance of Tenants Community Cycling Center Foster United Move Oregon npGreenway OPAL Bus Riders Unite! Oregon Walks Preserving Oregon's Roads Rethinking the Right-of-Way Sistas Weekend Cyclers Sullivan s Gulch Trail We Heart Holgate Continuing Ed & Inspiration Bike Portland Portland Transport Streetfilms The Case for Cycling National Advocacy America Walks Transportation Equity Network Transportation for America Other Site admin Subscribe: o palmenbaum Entries | Comments o palmenbaum
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